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What is Digital Marketing?

Definition of Digital Marketing:- 

Digital marketing is the art of marketing for products or services using digital technologies. 

Digital marketing includes all marketing activities which attract, engage and convert potential customers to buy your product and services using digital media channels. Some of the digital marketing tactics that fall under the umbrella of ‘Digital Marketing’ are digital advertising, Search Engine Optimization (SEO), email marketing, content marketing, pay-per-click, online brochures, and more.

Traditional Marketing vs Digital Marketing 

Traditional marketing

Traditional marketing is a conventional form of marketing that has been used since the beginning of marketing and advertisements which includes print ads, phone communication, or physical marketing to reach out to a semi-targeted audience with various offline advertising and promotional methods.

Digital Marketing

Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Today, technology has grown and is enabling businesses to connect to their audience like never before. It’s an interactive means of reaching the local audience as well as global audiences.

Why Digital Marketing has more advantage over Traditional Marketing

  • Lower Cost
    The cost involved with traditional marketing is very high in comparison to digital marketing. In fact, some of the channels are even free of cost. For example, it costs you nothing to make your business page on social media and stay connected to your customers online.
  • Higher brand exposure
    Traditional marketing only reaches a local or regional audience, even if your business isn’t restricted to those locations. With online marketing, you can tailor your campaigns to reach a number of different regions, countries or even specific demographics. 
  • More Flexible 
    In traditional marketing, changes cannot be made instantly as compared to digital marketing. You have to decide the content and format of the advertisement a month before in advance and allocate resources accordingly when you decide to run an advertisement in magazines or posters.
  • Measurable ROI on your marketing efforts
    With online marketing, you can instantly know what is working for you and what isn’t through different digital marketing tools like Google Analytics, and Ahrefs. 
  • Higher Interaction
    Traditional marketing doesn’t allow direct interaction with customers, whereas digital marketing offers a higher level of engagement and interaction through different channels like social media, emails and more. 

In conclusion 

If you’ve already tried traditional marketing before and haven’t seen the expected results you wanted, then give digital marketing a try.