We have listed some of the best SEO techniques that you can follow to improve your organic search rankings, including on-page and off-page optimization tips. Let’s take a look at these Search Engine Optimization techniques that can drive organic traffic in 2020 and beyond:-
Download the PDF version here.
On-Page Ranking Factors
- Optimize webpages for ‘search intent’ and Voice Search.
- Improve page loading speed.
- Strategically place your target keyword in the title, meta description, and H1 tags.
- Use short descriptive URLs.Provide descriptive alt tags for images (and optimize your image file names).
- Use Structured Data Markup to increase CTR.
- Keep your content simple and readable.
- Include LSI keywords’ and synonyms.
- Improve internal linking with anchor text.
- Canonical tag integration for redirection and non-indexing.
- Custom 404 pages for all non-available page.Must have elements – Favicon, Blog, Sitemap.xml, SSL, Robots.txt, W3C validated.
Off-Page Ranking Factors
- NAP (Name, Address and Phone Number) consistency on the local business listing (Google, Bing).
- Social bookmarking.
- Quality blog commenting.
- Native forum activity.
- Consistent blog posting.
- Article submission.
- Press release submission.
- RSS feed generation and submission.
- Reviews and responses.
- Q & A submissions.
- Create and distribute different content formats like PDF, eBook, and Infographic.
- Classified ads posting.
- Video submission & promotion.Photo submission & promotion.Social media sharing.Content outreach. Guest posting on a specific niche.
- Implement Skyscraper Technique.
