SEO Techniques - On-Page and Off-Page

SEO Techniques | On-Page/Off-Page Ranking Factors

We have listed some of the best SEO techniques that you can follow to improve your organic search rankings, including on-page and off-page optimization tips. Let’s take a look at these Search Engine Optimization techniques that can drive organic traffic in 2020 and beyond:-

Download the PDF version here.

On-Page Ranking Factors

  • Optimize webpages for ‘search intent’ and Voice Search.
  • Improve page loading speed.
  • Strategically place your target keyword in the title, meta description, and H1 tags.
  • Use short descriptive URLs.Provide descriptive alt tags for images (and optimize your image file names).
  • Use Structured Data Markup to increase CTR.
  • Keep your content simple and readable.
  • Include LSI keywords’ and synonyms.
  • Improve internal linking with anchor text.
  • Canonical tag integration for redirection and non-indexing.
  • Custom 404 pages for all non-available page.Must have elements – Favicon, Blog, Sitemap.xml, SSL, Robots.txt, W3C validated.

Off-Page Ranking Factors

  • NAP (Name, Address and Phone Number) consistency on the local business listing (Google, Bing).
  • Social bookmarking.
  • Quality blog commenting.
  • Native forum activity.
  • Consistent blog posting.
  • Article submission.
  • Press release submission.
  • RSS feed generation and submission.
  • Reviews and responses.
  • Q & A submissions.
  • Create and distribute different content formats like PDF, eBook, and Infographic.
  • Classified ads posting.
  • Video submission & promotion.Photo submission & promotion.Social media sharing.Content outreach. Guest posting on a specific niche.
  • Implement Skyscraper Technique.