Connecting with customers is about knowing what they’re thinking and what they want. By staying on top of what’s relevant in culture and the marketplace, you can tailor your newsfeed to keep your audience engaged.
The key to success on social media in 2021 will be finding balance. Here are some of the important social media trends to watch in 2021.
The rise of Chatbots
With the rising chatbots trends, it is very crucial for businesses to adopt the way they interact and engage with customers to build a strong relationship. It is important that all queries, suggestions, and complaints that your prospects and regular customers make, be answered in a timely frame. Using chatbots for answering such questions will become essential for the best possible customer service for consumers online.
Influencer Marketing Will Continue to Grow
Influencer marketing involves brands working with famous people in the relevant niche. According to Influencer Marketing Hub, there are mainly four types of influencers on social media:
- Mega-influencers – Having more than a million followers.
- Macro-influencers – Between 100,000 and 1 million followers
- Micro-influencers – Between 1,000 and 100,000 followers.
- Nano-influencers – Fewer than 1,000 followers who have immense influence with a comparatively narrow market.
Social media has always been great for small businesses and startups, because it allows small brands with little or medium to compete with larger brands on the same stage.
Social Shopping Trends Will Continue to Grow
With the growing use of integrated marketing communications and a focus towards improving user experience by brands, it shouldn’t be surprising that specific shopping-related posts have been received a good response and conversion rate from the potential customer.
As per the stats of Instagram, 60% of people discover products on Instagram and 78% of Americans use Facebook to find new products. Looking for authenticity, modern customers want to find social proof when choosing which brand to trust and make a purchase decision.
Videos Will Continue to Be The Most Powerful Content Medium
Consumers prefer to choose content that is visually appealing and self-explanatory, and the video fits perfectly with these criteria. Video offers entertaining, engaging, and easily digestible information that can be shared across multiple platforms. The huge growth of videos on the web has seen businesses quickly adopting creative marketing strategies and including more video content formats at every step of the buyers’ journey.
Contextual and Personalized Content Will Become More Important
Customers today are preferring to choose brands that feel like they listen to them, understand them, and pay attention to their specific needs. Brands are just beginning to explore the untapped marketing innovation opportunities catalyzed by contextual and personalized content. It’s a way to contextualize the messages, offers, and experiences they deliver, according to each visitor’s unique profile.
In order to be successful in social media in 2021, you need to formulate your social media marketing strategies on the latest real-world data and upcoming trends.