Both TikTok and Snapchat offer considerable opportunities to connect and engage with a network and increase brand awareness. To explore the pros and cons of TikTok vs Snapchat, we’ve created a comprehensive breakdown of both.
In this post, we’re going to compare TikTok and Snapchat, let’s figure out which platform is a better business investment for your company.
TikTok
TikTok is a video-sharing application owned by ByteDance, a Beijing-based company, launched TikTok in 2017. It is used to create short lip-sync, comedy, and talent videos. TikTok users can create a variety of videos ranging from challenges, dance videos, magic tricks, and funny videos.
Snapchat
Snapchat is a mobile messaging application that lets users exchange pictures and videos (called snaps) that are meant to disappear after they’re viewed. The platform also offers a Chat function, similar to instant messaging services like WhatsApp.
Check out the full infographic below.
| TikTok | Snapchat | |
| Launched | 2017 | 2011 |
| Users | 800+ million monthly | 210 million daily |
| Reach | 56% of TikTok’s global audience | 61% of Snapchat Users are Female |
| Content on Each Platform | Allows you to instantly publish public videos, the platform is great for both branded and non-branded content. | Allow friend-to-friend content which includes text and video-based messages that people post to their daily Stories or send specifically to friends |
| User Behavior | Users spend an average of 52 minutes on the app daily | Users spend an average of 26 minutes daily on the app |
| Best for | Marketers can create content in the form of short, looping skits, mini-music videos, or vlog-styled clips. | Marketers can create advertisements and story editions with videos and graphics to promote their own products or services. |
