TikTok vs Snapchat: Which Is Best For Marketer? [Infographic]

Both TikTok and Snapchat offer considerable opportunities to connect and engage with a network and increase brand awareness. To explore the pros and cons of TikTok vs Snapchat, we’ve created a comprehensive breakdown of both.

In this post, we’re going to compare TikTok and Snapchat, let’s figure out which platform is a better business investment for your company.

TikTok

TikTok is a video-sharing application owned by ByteDance, a Beijing-based company, launched TikTok in 2017. It is used to create short lip-sync, comedy, and talent videos. TikTok users can create a variety of videos ranging from challenges, dance videos, magic tricks, and funny videos.

Snapchat

Snapchat is a mobile messaging application that lets users exchange pictures and videos (called snaps) that are meant to disappear after they’re viewed. The platform also offers a Chat function, similar to instant messaging services like WhatsApp.

Check out the full infographic below.

	TikTok	Snapchat
Launched	2017	2011
Users	800+ million monthly	210 million daily
Reach	56% of TikTok’s global audience	61% of Snapchat Users are Female
Content on Each Platform	Allows you to instantly publish public videos, the platform is great for both branded and non-branded content.	Allow friend-to-friend content which includes text and video-based messages that people post to their daily Stories or send specifically to friends
User Behavior	Users spend an average of 52 minutes on the app daily	Users spend an average of 26 minutes daily on the app
Best for	Marketers can create content in the form of short, looping skits, mini-music videos, or vlog-styled clips.	Marketers can create advertisements and story editions with videos and graphics to promote their own products or services.